Unilever was the most effective advertiser in the United Kingdom in 2022. Meanwhile, Reckitt ranked second with 107.4 points.
With 328 points, Most effective advertisers in the United Kingdom (UK) in 2022 (index score)
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Other statistics that may interest you Advertising in the United Kingdom (UK)
Market overview
6
- Premium Statistic Advertising spending in the United Kingdom (UK) 2012-2027
- Premium Statistic Advertising revenue share in the UK 2022, by medium
- Premium Statistic Advertising inflation in the UK 2023, by medium
- Premium Statistic Ad spend per person in the UK 2020-22
- Premium Statistic Export value of advertising & market research services from the UK 2021, by country
- Premium Statistic Trade balance of advertising & market research services in the UK 2016-2021
Workforce
4
- Basic Statistic Advertising and market research industry employment in the UK 2009-2022, by gender
- Premium Statistic Advertising agency employees in the UK 2021-2022, by gender
- Basic Statistic Advertising agency employees: ethnic breakdown in the UK 2009-2022
- Premium Statistic Plans for improving diversity and representation in advertising U.S. and UK 2022
Market leaders
8
- Premium Statistic Entities with highest ad agency spending in the UK 2021
- Premium Statistic Leading radio advertisers in the UK 2023
- Premium Statistic Largest out-of-home advertisers in the UK 2023
- Premium Statistic Most effective advertisers in the UK 2022
- Premium Statistic Most effective ad campaigns in the United Kingdom (UK) 2023
- Premium Statistic Leading media & ad agencies in the UK 2021, by new business value
- Premium Statistic Leading radio creative advertising agencies in the UK 2024
- Premium Statistic Most creative agencies in the UK 2023
Traditional media
7
- Premium Statistic TV net advertising revenue in the UK 2009-2022
- Premium Statistic National newsbrands advertising spending in the UK 2011-2023
- Premium Statistic Magazine advertising spending in the UK 2011-2023
- Premium Statistic Radio advertising spending in the UK from 2011-2023
- Premium Statistic OOH advertising revenue in the UK 2000-2022
- Premium Statistic Cinema advertising spending in the UK 2011-2023
- Premium Statistic Direct mail advertising spending in the UK 2014-2023
Digital media
6
- Premium Statistic Digital advertising spending in the UK 2008-2023
- Premium Statistic Digital advertising spending in the UK H1 2022, by format
- Premium Statistic Search ad spend in the UK 2019-2023
- Premium Statistic Revenue of the social media advertising industry in the UK 2019-2028
- Premium Statistic Digital video advertising spending in the UK 2011-2023
- Premium Statistic Programmatic ad spend in the UK 2017-2028
Consumer perspective
8
- Premium Statistic Most used media services in the UK 2024
- Premium Statistic Ad spend vs. media time gap in the UK 2022
- Premium Statistic Media with ads consumers like in the UK 2022
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Sources of inspiration used by fashion & lifestyle buyers in the UK 2022
- Premium Statistic Top aspects of sustainability in advertising in Great Britain 2022
- Premium Statistic Importance of measures to save CO₂ emissions in advertising in Great Britain 2022
Industry trend: attention measurement
3
Further related statistics
20
- Most effective advertisers in Germany 2023
- Survey on use of programmatic advertising in Norway 2017, by degree of implementation
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Employee number of the advertising agency Inteligencia y Media SA Spain 2011-2018
- Digital publisher display ad revenue in the UK 2023
- Growth rate of advertising market across India 2011-2020
- Annual employment of the advertising agency Dorna Sports SA in Spain 2012-2019
- Perception of Norwegian and international media among advertisers in Norway in 2017
- Annual employment of the advertising agency Carat España SAU 2012-2018
- Number of companies in the advertising industry in Denmark 2009-2018
- Italy: top industry sectors investing in advertising in 2016
- Press advertising investment by type of publication France 2011-2014
- Leading advertisers in Sweden 2022
- Intermediate consumption advertising and services industry in the Netherlands 2014
- Revenue development of advertising agencies in Germany 2001-2016
- Argentina: leading vehicle rental digital advertisers 2019
- Ecuador: largest travel goods digital advertisers 2019
- Honduras: largest digital advertisers among car dealerships 2019
- Mexico: leading vehicle rental digtial advertisers 2019
- Companies with market innovations in the advertising industry in Germany 2008-2022
Further Content: You might find this interesting as well
Statistics
- Most effective advertisers in Germany 2023
- Survey on use of programmatic advertising in Norway 2017, by degree of implementation
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Employee number of the advertising agency Inteligencia y Media SA Spain 2011-2018
- Digital publisher display ad revenue in the UK 2023
- Growth rate of advertising market across India 2011-2020
- Annual employment of the advertising agency Dorna Sports SA in Spain 2012-2019
- Perception of Norwegian and international media among advertisers in Norway in 2017
- Annual employment of the advertising agency Carat España SAU 2012-2018
- Number of companies in the advertising industry in Denmark 2009-2018
- Italy: top industry sectors investing in advertising in 2016
- Press advertising investment by type of publication France 2011-2014
- Leading advertisers in Sweden 2022
- Intermediate consumption advertising and services industry in the Netherlands 2014
- Revenue development of advertising agencies in Germany 2001-2016
- Argentina: leading vehicle rental digital advertisers 2019
- Ecuador: largest travel goods digital advertisers 2019
- Honduras: largest digital advertisers among car dealerships 2019
- Mexico: leading vehicle rental digtial advertisers 2019
- Companies with market innovations in the advertising industry in Germany 2008-2022
WARC. (March 18, 2023). Most effective advertisers in the United Kingdom (UK) in 2022 (index score) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/
WARC. "Most effective advertisers in the United Kingdom (UK) in 2022 (index score)." Chart. March 18, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/
WARC. (2023). Most effective advertisers in the United Kingdom (UK) in 2022 (index score). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/
WARC. "Most Effective Advertisers in The United Kingdom (Uk) in 2022 (Index Score)." Statista, Statista Inc., 18 Mar 2023, https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/
WARC, Most effective advertisers in the United Kingdom (UK) in 2022 (index score) Statista, https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/ (last visited June 10, 2024)
Most effective advertisers in the United Kingdom (UK) in 2022 (index score) [Graph], WARC, March 18, 2023. [Online]. Available: https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/