According to the survey conducted in the third quarter of 2023, around 37 percent of internet users in the United Kingdom reported discovering new brands via search engines. Approximately 34 percent of the respondents came upon new brands via ads on TV. Meanwhile, roughly one-quarter of the respondents found new brands via social media ads.
Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023
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Other statistics that may interest you Advertising in the United Kingdom (UK)
Market overview
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- Premium Statistic Advertising spending in the United Kingdom (UK) 2012-2027
- Premium Statistic Advertising revenue share in the UK 2022, by medium
- Premium Statistic Advertising inflation in the UK 2023, by medium
- Premium Statistic Ad spend per person in the UK 2020-22
- Premium Statistic Export value of advertising & market research services from the UK 2021, by country
- Premium Statistic Trade balance of advertising & market research services in the UK 2016-2021
Workforce
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- Basic Statistic Advertising and market research industry employment in the UK 2009-2022, by gender
- Premium Statistic Advertising agency employees in the UK 2021-2022, by gender
- Basic Statistic Advertising agency employees: ethnic breakdown in the UK 2009-2022
- Premium Statistic Plans for improving diversity and representation in advertising U.S. and UK 2022
Market leaders
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- Premium Statistic Entities with highest ad agency spending in the UK 2021
- Premium Statistic Leading radio advertisers in the UK 2023
- Premium Statistic Largest out-of-home advertisers in the UK 2023
- Premium Statistic Most effective advertisers in the UK 2022
- Premium Statistic Most effective ad campaigns in the United Kingdom (UK) 2023
- Premium Statistic Leading media & ad agencies in the UK 2021, by new business value
- Premium Statistic Leading radio creative advertising agencies in the UK 2024
- Premium Statistic Most creative agencies in the UK 2023
Traditional media
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- Premium Statistic TV net advertising revenue in the UK 2009-2022
- Premium Statistic National newsbrands advertising spending in the UK 2011-2023
- Premium Statistic Magazine advertising spending in the UK 2011-2023
- Premium Statistic Radio advertising spending in the UK from 2011-2023
- Premium Statistic OOH advertising revenue in the UK 2000-2022
- Premium Statistic Cinema advertising spending in the UK 2011-2023
- Premium Statistic Direct mail advertising spending in the UK 2014-2023
Digital media
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- Premium Statistic Digital advertising spending in the UK 2008-2023
- Premium Statistic Digital advertising spending in the UK H1 2022, by format
- Premium Statistic Search ad spend in the UK 2019-2023
- Premium Statistic Revenue of the social media advertising industry in the UK 2019-2028
- Premium Statistic Digital video advertising spending in the UK 2011-2023
- Premium Statistic Programmatic ad spend in the UK 2017-2028
Consumer perspective
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- Premium Statistic Most used media services in the UK 2024
- Premium Statistic Ad spend vs. media time gap in the UK 2022
- Premium Statistic Media with ads consumers like in the UK 2022
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Sources of inspiration used by fashion & lifestyle buyers in the UK 2022
- Premium Statistic Top aspects of sustainability in advertising in Great Britain 2022
- Premium Statistic Importance of measures to save CO₂ emissions in advertising in Great Britain 2022
Industry trend: attention measurement
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Further Content: You might find this interesting as well
DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in The United Kingdom as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/ (last visited June 10, 2024)
Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/