More than half of the respondents in Poland in 2023, searched for information about the product on the Internet (ROPO effect), before buying movies, books, music or multimedia in a traditional store. Thirty-one percent of respondents did not use the internet to check the product before buying it in a physical store.
Before you last bought your movies, books, music and multimedia in the traditional store, did you look for information on the internet?
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Other statistics that may interest you Omnichannel retail in Poland
Overview
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- Premium Statistic Share of people buying online in the CEE region 2022
- Premium Statistic Average online spend in CEE 2021-2023, by country
- Premium Statistic E-commerce market value in CEE 2023, by country
- Premium Statistic Share of people buying online in Poland 2018-2023
- Premium Statistic Multi-channel shopping in Poland 2018-2021, by categories
- Premium Statistic Most popular product categories researched online bought offline in Poland 2021-2023
- Premium Statistic Most popular product categories researched offline bought online in Poland 2021-2023
- Premium Statistic Most preferable places to purchase in Poland 2022, by online customer type
Purchasing decisions
8
- Premium Statistic Consumers placing an order in a shop if the product is not available Poland 2019-2021
- Premium Statistic Share of consumers who research online but purchase offline in Poland 2015-2023
- Premium Statistic Consumers who made purchases thanks to social media ad prompts in Poland 2020-2022
- Premium Statistic Factors influencing online shopping in Poland 2021-2022
- Premium Statistic Factors that influenced the choice of shopping destination in Poland 2022
- Premium Statistic Place of last made purchase in Poland 2019-2022
- Premium Statistic Place of last made purchase in Poland 2022, by category
- Premium Statistic Moment of purchasing decision in Poland 2020-2022
Purchasing process
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- Premium Statistic Internet in purchasing process for offline shoppers in Poland 2019-2022
- Premium Statistic Purchase process in Poland 2020-2022
- Premium Statistic Purchase process in Poland 2022, by buyers type
- Premium Statistic Purchase process in Poland 2022, by category
- Premium Statistic Completed stages of the purchasing process in Poland 2022, by buyer type
- Premium Statistic Use of modern sources of information in purchase process Poland 2020-2021
- Premium Statistic Frequency of ordering goods or services online in Poland 2021
- Premium Statistic Types of payment methods during online shopping in Poland 2021
Omnichannel in apparel retail
6
- Premium Statistic Market shares of clothing and shoe shops in Poland 2023, by channel
- Premium Statistic Ways to buy apparel and shoes offline and online in Poland 2023, by brand and channel
- Premium Statistic Important factors when buying clothes and footwear in offline in Poland 2020-2023
- Premium Statistic Important factors when buying clothes and footwear online in Poland 2020-2023
- Premium Statistic ROPO effect when purchasing apparel and footwear in Poland 2023
- Premium Statistic Reversed ROPO effect when purchasing apparel and footwear in Poland 2023
Omnichannel in cosmetics retail
6
- Premium Statistic Online and in-store purchase shares of cosmetics in Poland 2023
- Premium Statistic Ways of purchasing cosmetics in Poland 2023
- Premium Statistic Important factors when buying cosmetics in brick-and-mortar stores in Poland 2023
- Premium Statistic Important factors when buying cosmetics online in Poland 2023
- Premium Statistic ROPO effect when purchasing cosmetics in Poland 2023
- Premium Statistic Reversed ROPO effect when purchasing cosmetics in Poland 2023
Omnichannel in household appliance retail
5
- Premium Statistic Electronics and household appliance sales in Poland 2023, by purchase channel
- Premium Statistic Crucial factors when buying electronics and household appliance online in Poland 2023
- Premium Statistic Purchasing electronics and household appliances in physical stores Poland 2023
- Premium Statistic ROPO effect when purchasing electronics or household appliances in Poland 2023
- Premium Statistic Reversed ROPO effect when purchasing electronics or household appliances Poland 2023
Omnichannel in home, garden and DIY retail
6
- Premium Statistic Market shares of home, garden, and DIY shops in Poland 2023, by channel
- Premium Statistic Ways to buy home, garden, and DIY products offline and online in Poland 2023
- Premium Statistic Important factors when buying home, garden, DIY in physical store in Poland 2023
- Premium Statistic Important factors when buying home, garden, DIY in online in Poland 2023
- Premium Statistic ROPO effect when purchasing home, garden, DIY in Poland 2023
- Premium Statistic Reversed ROPO effect when purchasing home, garden, DIY in Poland 2023
Omnichannel in multimedia retail
6
- Premium Statistic Popular shops with films, books and music in Poland 2023, by purchase channel
- Premium Statistic Ways to buy movies, books, music and multimedia offline and online in Poland 2023
- Premium Statistic Decisive factors when buying books and multimedia in stores in Poland 2023
- Premium Statistic Decisive factors when buying books and multimedia online in Poland 2023
- Premium Statistic ROPO effect when purchasing movies, books, music and multimedia in Poland 2023
- Premium Statistic Reversed ROPO effect when buying movies, books, music and multimedia in Poland 2023
Multi-device shopping
8
- Premium Statistic Purchases made with mobile devices in Poland 2022-2023
- Premium Statistic Reason for which consumers bought with mobile devices Poland 2019-2022
- Premium Statistic Device usage in purchasing process in Poland 2022
- Premium Statistic Devices for surfing the Internet while seeking inspiration in Poland 2019-2022
- Premium Statistic Purchases made with mobile devices in Poland 2022, by category
- Premium Statistic Place of mobile device usage by consumers who buy online in Poland 2019-2021
- Premium Statistic Places of mobile devices usage by mobile shoppers in Poland 2019-2021
- Premium Statistic Reasons why consumers have not completed their mobile purchases in Poland 2021
Further related statistics
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- Mobile usage while buying movies, books, music and multimedia in shops in Poland 2019
- Information searched on mobiles while buying movies,books and music in Poland 2019
- Preferred methods of product research in the United Kingdom (UK) 2016, by category
- Preferred online search channels for early holiday shoppers in the U.S. 2021
- Share of consumers researching product purchases online in Turkey 2016, by category
- Online vs. offline product research by category in China 2022
- U.S. consumers researching outdoor furniture online prior to purchase 2018, by income
- People researching for health-related information online in Denmark 2018, by gender
- Most online researched toys before Christmas in Spain 2017, by type
- Companies' online request for information from the government Malaysia 2017 by sector
- Online vs. offline product research by category in India 2022
- Online information search for travel products in Germany 2016, by age group
- Taiwan: pre-purchase online research sources 2015
- Japan: pre-purchase online research sources 2015
- Argentina: webrooming penetration 2014, by product category
- Germany: webrooming penetration 2015, by product category
- Lithuania: webrooming penetration 2015, by product category
- Serbia: webrooming penetration 2015, by product category
Further Content: You might find this interesting as well
Statistics
- Mobile usage while buying movies, books, music and multimedia in shops in Poland 2019
- Information searched on mobiles while buying movies,books and music in Poland 2019
- Preferred methods of product research in the United Kingdom (UK) 2016, by category
- Preferred online search channels for early holiday shoppers in the U.S. 2021
- Share of consumers researching product purchases online in Turkey 2016, by category
- Online vs. offline product research by category in China 2022
- U.S. consumers researching outdoor furniture online prior to purchase 2018, by income
- People researching for health-related information online in Denmark 2018, by gender
- Most online researched toys before Christmas in Spain 2017, by type
- Companies' online request for information from the government Malaysia 2017 by sector
- Online vs. offline product research by category in India 2022
- Online information search for travel products in Germany 2016, by age group
- Taiwan: pre-purchase online research sources 2015
- Japan: pre-purchase online research sources 2015
- Argentina: webrooming penetration 2014, by product category
- Germany: webrooming penetration 2015, by product category
- Lithuania: webrooming penetration 2015, by product category
- Serbia: webrooming penetration 2015, by product category
YourCX. (January 25, 2024). Before you last bought your movies, books, music and multimedia in the traditional store, did you look for information on the internet? [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1099352/poland-ropo-effect-when-purchasing-movies-books-music-and-multimedia/
YourCX. "Before you last bought your movies, books, music and multimedia in the traditional store, did you look for information on the internet?." Chart. January 25, 2024. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1099352/poland-ropo-effect-when-purchasing-movies-books-music-and-multimedia/
YourCX. (2024). Before you last bought your movies, books, music and multimedia in the traditional store, did you look for information on the internet?. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1099352/poland-ropo-effect-when-purchasing-movies-books-music-and-multimedia/
YourCX. "Before You Last Bought Your Movies, Books, Music and Multimedia in The Traditional Store, Did You Look for Information on The Internet?." Statista, Statista Inc., 25 Jan 2024, https://www.statista.com/statistics/1099352/poland-ropo-effect-when-purchasing-movies-books-music-and-multimedia/
YourCX, Before you last bought your movies, books, music and multimedia in the traditional store, did you look for information on the internet? Statista, https://www.statista.com/statistics/1099352/poland-ropo-effect-when-purchasing-movies-books-music-and-multimedia/ (last visited June 01, 2024)
Before you last bought your movies, books, music and multimedia in the traditional store, did you look for information on the internet? [Graph], YourCX, January 25, 2024. [Online]. Available: https://www.statista.com/statistics/1099352/poland-ropo-effect-when-purchasing-movies-books-music-and-multimedia/