Adriana Sas
Research expert covering the Polish market
Detailed statistics
Share of people buying online in Poland 2018-2023
Detailed statistics
Most popular product categories researched online bought offline in Poland 2021-2023
Detailed statistics
Most popular product categories researched offline bought online in Poland 2021-2023
Share of people buying online in the CEE region 2022
Share of people who buy online in Central and Eastern European countries in 2022
Average online spend in CEE 2021-2023, by country
Average spend on online purchases in Central and Eastern Europe (CEE) from 2021 to 2023, by selected country (in U.S. dollars per capita)
E-commerce market value in CEE 2023, by country
Market value of B2C e-commerce in Central and Eastern Europe as of 2023, by selected country (in billion U.S. dollars)
Share of people buying online in Poland 2018-2023
Share of people who buy online in Poland from 2018 to 2023
Multi-channel shopping in Poland 2018-2021, by categories
Share of respondents who did multi-channel shopping in Poland from 2018 to 2021, by product category
Most popular product categories researched online bought offline in Poland 2021-2023
Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2021 to 2023
Most popular product categories researched offline bought online in Poland 2021-2023
Most popular product categories customers researched in physical stores but purchased online in Poland from 2021 to 2023
Most preferable places to purchase in Poland 2022, by online customer type
Most preferable purchase locations in Poland in 2022, by online customer type*
Modern shopping solutions in Poland 2020-2022
Modern shopping solutions in Poland from 2020 to 2022
Consumers placing an order in a shop if the product is not available Poland 2019-2021
Share of consumers in Poland who would look on the internet for a product available in a physical store and then decide to order it if the product was not available from 2019 to 2021
Share of consumers who research online but purchase offline in Poland 2015-2023
Share of consumers who were encouraged by product information on the internet to buy offline (ROPO effect) in Poland from 2015 to 2023
Consumers who made purchases thanks to social media ad prompts in Poland 2020-2022
Share of consumers who made purchases thanks to social media ad prompts in Poland from 2020 to 2022
Factors influencing online shopping in Poland 2021-2022
Factors influencing online shopping in Poland from 2021 to 2022
Factors that influenced the choice of shopping destination in Poland 2022
Factors that influenced the choice of shopping destination in Poland in 2022
Place of last made purchase in Poland 2019-2022
Share of online users buying in brick-and-mortar stores in Poland from 2019 to 2023
Place of last made purchase in Poland 2022, by category
Place of last made purchase in Poland in 2022, by category
Moment of purchasing decision in Poland 2020-2022
At which moment was your last shopping decision made?
Internet in purchasing process for offline shoppers in Poland 2019-2022
Share of offline shoppers who use the internet in the purchasing process in Poland from 2019 to 2022, by type of activity
Purchase process in Poland 2020-2022
Purchasing process in Poland from 2020 to 2022
Purchase process in Poland 2022, by buyers type
Purchasing process in Poland in 2022, by type of internet buyers
Purchase process in Poland 2022, by category
Purchasing process in Poland in 2022, by category
Completed stages of the purchasing process in Poland 2022, by buyer type
Purchasing process steps completed during the last purchase in Poland in 2022, by type of internet user
Use of modern sources of information in purchase process Poland 2020-2021
Types of modern information sources used in the purchasing process in Poland from 2020 to 2021
Frequency of ordering goods or services online in Poland 2021
Frequency of ordering goods or services through the internet in Poland in 2021
Types of payment methods during online shopping in Poland 2021
Types of payment methods when shopping online in Poland in 2021
Benefits of multi-channel shopping in Poland 2022
Benefits of multi-channel shopping in Poland in 2022
Market shares of clothing and shoe shops in Poland 2023, by channel
Most popular shops with clothing and footwear stores in Poland in 2023, by purchase channel
Ways to buy apparel and shoes offline and online in Poland 2023, by brand and channel
Methods of purchasing clothes and footwear in offline and online stores in Poland in 2023, by brands and purchase channel
Important factors when buying clothes and footwear in offline in Poland 2020-2023
What is most important for you when buying clothes or footwear in brick-and-mortar stores?
Important factors when buying clothes and footwear online in Poland 2020-2023
What is most important for you when buying clothes or footwear online?
ROPO effect when purchasing apparel and footwear in Poland 2023
Before you last bought your clothes or shoes in the traditional store, did you look for information on the internet?
Reversed ROPO effect when purchasing apparel and footwear in Poland 2023
Before you last bought your clothes or shoes online, did you visit traditional stores to see product?
Online and in-store purchase shares of cosmetics in Poland 2023
Market shares of online and in-store channel for cosmetics, perfumes and hygiene items in Poland 2023
Ways of purchasing cosmetics in Poland 2023
Methods of purchasing cosmetics, perfumes and hygiene items purchased in Poland 2023
Important factors when buying cosmetics in brick-and-mortar stores in Poland 2023
What is most important for you when buying cosmetics in stationary stores?
Important factors when buying cosmetics online in Poland 2023
What is most important for you when buying cosmetics online?
ROPO effect when purchasing cosmetics in Poland 2023
Before you last bought cosmetics in the traditional store, did you look for information about it on the internet?
Reversed ROPO effect when purchasing cosmetics in Poland 2023
Before you last bought cosmetics, perfume or hygiene products on the internet, did you visit traditional stores to see product?
Electronics and household appliance sales in Poland 2023, by purchase channel
Market shares of online and in-store purchases of electronics and household appliances in Poland in 2023, by purchase channel
Crucial factors when buying electronics and household appliance online in Poland 2023
What is most important for you when buying electronics and household appliances online?
Purchasing electronics and household appliances in physical stores Poland 2023
What is most important for you when purchasing electronics and household appliances in physical stores?
ROPO effect when purchasing electronics or household appliances in Poland 2023
Before you last purchased electronics or household appliances in a physical store, did you look for information about it on the internet?
Reversed ROPO effect when purchasing electronics or household appliances Poland 2023
Before you last purchased electronics or household appliances online, did you visit traditional stores to find out about the offer?
Market shares of home, garden, and DIY shops in Poland 2023, by channel
Most popular shops with home, garden, and DIY stores in Poland in 2023, by purchase channel
Ways to buy home, garden, and DIY products offline and online in Poland 2023
Methods of purchasing home, garden, and DIY products in offline and online stores in Poland in 2023, by brands and purchase channel
Important factors when buying home, garden, DIY in physical store in Poland 2023
What is most important for you when buying home, garden, and DIY products in physical stores?
Important factors when buying home, garden, DIY in online in Poland 2023
What is most important for you when buying home, garden, and DIY products online?
ROPO effect when purchasing home, garden, DIY in Poland 2023
Before you last bought your home, garden, and DIY products in the traditional store, did you look for information on the internet?
Reversed ROPO effect when purchasing home, garden, DIY in Poland 2023
Before you last bought your home, garden, and DIY products online, did you visit traditional stores to see product?
Popular shops with films, books and music in Poland 2023, by purchase channel
Most popular shops with movies, books, music and multimedia in Poland in 2023, by purchase channel
Ways to buy movies, books, music and multimedia offline and online in Poland 2023
Methods of purchasing movies, books, music and multimedia offline and in online stores in Poland in 2023, by stores and purchase channel
Decisive factors when buying books and multimedia in stores in Poland 2023
What is most important for you when buying books, music and multimedia in physical stores?
Decisive factors when buying books and multimedia online in Poland 2023
What is most important for you when buying books, music and multimedia online?
ROPO effect when purchasing movies, books, music and multimedia in Poland 2023
Before you last bought your movies, books, music and multimedia in the traditional store, did you look for information on the internet?
Reversed ROPO effect when buying movies, books, music and multimedia in Poland 2023
Before you last bought your movies, books, music and multimedia online, did you visit traditional stores to see the product?
Purchases made with mobile devices in Poland 2022-2023
Share of consumers using a mobile device such as a smartphone or tablet to shop in Poland from 2022 to 2023
Reason for which consumers bought with mobile devices Poland 2019-2022
Why do you make purchases with a mobile device?
Device usage in purchasing process in Poland 2022
At what stage of purchase did you use any of the devices such as desktop, laptop, smartphone, tablet, smart watch or smart tv?
Devices for surfing the Internet while seeking inspiration in Poland 2019-2022
Devices used for seeking inspiration, offers or making purchases in Poland from 2019 to 2022
Purchases made with mobile devices in Poland 2022, by category
Category of products purchased by customers using mobile devices in Poland in 2022
Place of mobile device usage by consumers who buy online in Poland 2019-2021
Most common places of mobile device usage by consumers who buy online in Poland from 2019 to 2021
Places of mobile devices usage by mobile shoppers in Poland 2019-2021
Places of mobile devices usage by consumers who buy through mobiles in Poland from 2019 to 2021
Reasons why consumers have not completed their mobile purchases in Poland 2021
Reasons why consumers have not successfully completed their mobile purchases in Poland in 2021
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