Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Social media users in the United States 2020-2029
Detailed statistics
United States: social network penetration 2019-2028
Detailed statistics
Social network usage by brand in the U.S. 2023
Social media: active usage penetration in selected countries and territories 2024
Active social network penetration in selected countries and territories as of April 2024
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Social network users in selected countries in 2023 and 2029
Number of social network users in selected countries in 2023 and 2029 (in millions)
United States: digital population January 2024
Number of internet and social media users in the United States as of January 2024 (in millions)
Social media users in the United States 2020-2029
Number of social media users in the United States from 2020 to 2029 (in millions)
United States: social network penetration 2019-2028
Social network user penetration in the United States from 2019 to 2028
Most used social media platforms by type in the U.S. 2023
Most used social media platforms by type in the U.S. as of December 2023
Social network usage by brand in the U.S. 2023
Social network usage by brand in the U.S. as of December 2023
Leading mobile apps in the United States 2023, by unique visitors
Most popular mobile apps in the United States as of November 2023, by average unique monthly visitors (in millions)
Reach of most popular U.S. smartphone apps 2023
Mobile audience reach of leading smartphone apps in the United States in November 2023
Selected social media platforms MAU and U.S. distribution 2022
Distribution of monthly active users (MAU) on selected social media platforms worldwide and in the United States as of October 2022
U.S. market share of leading social media websites 2024
Leading social media websites in the United States as of March 2024, based on share of visits
Most downloaded social media apps U.S. 2022
Leading social media apps in the United States in 2022, by downloads (in millions)
ACSI - U.S. customer satisfaction with online platforms 2022-2023
American Customer Satisfaction Index (ACSI) of selected online networks from July 2022 to June 2023 (index score)
Average daily media use in the U.S. 2023, by medium
Average daily media use in the United States in 3rd quarter of 2023, by medium (in hours.minutes)
Weekly time spent on leading online activities in the U.S. 2022
Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours)
Most common social media activities in the U.S. 2023
Most common social media activities in the U.S. as of December 2023
U.S social media daily engagement 2022, by generation
Daily social media usage in the United States as of November 2022, by generation
U.S. preferred social media platform to watch short-form videos 2021
Preferred social media platform for users in the United States to watch short-form video as of November 2021
U.S. Gen Z users monthly minutes spent on social media platforms 2022
Average time spent on social media platforms among Gen Z users in the United States in August 2022 (in minutes)
U.S. users daily engagement with leading social media platforms 2023
Average time spent per day on select social media platforms in the United States in 2023 (in minutes)
U.S. social media interactions per article 2022, by topic
Average number of social media interactions per published article in the United States as of May 2022, by topic
U.S. adults politically active on social networks 2023
Share of social media users in the United States who have taken part in online political activism in the past year as of May 2023
Countries with the most Facebook users 2024
Leading countries based on Facebook audience size as of April 2024 (in millions)
Facebook users in the United States 2019-2028
Number of Facebook users in the United States from 2019 to 2028 (in millions)
United States: Facebook usage penetration 2018-2027
Facebook usage penetration in the United States from 2018 to 2027
Facebook: monthly active users in North America 2010-2023
Facebook monthly active users (MAU) in the United States and Canada as of 4th quarter 2023 (in millions)
U.S. Facebook users 2024, by age and gender
Share of Facebook users in the United States as of January 2024, by age group and gender
Most viewed domains on Facebook news feed in the U.S. 2023, by audience
Most viewed domains on the Facebook news feed in the United States in 2nd quarter 2023, by content viewers (in millions)
Facebook news feed content views in the U.S. 2023, by source
Distribution of Facebook news feed content views in the United States in 4th quarter 2023, by source
U.S. adults who have a favorable impression of Facebook 2022
Share of adults in the United States who have a favorable impression of Facebook as of May 2022
Devices used to access Facebook in the U.S. 2022
Device usage of Facebook users in the United States of February 2022
Instagram users in the United States 2019-2028
Number of Instagram users in the United States from 2019 to 2028 (in millions)
U.S. Instagram usage rate 2018-2023
Instagram penetration rate in the United States from 2018 to 2023
U.S. Instagram users 2024, by age group
Distribution of Instagram users in the United States as of January 2024, by age group
U.S. Instagram users 2024, by gender
Distribution of Instagram users in the United States as of January 2024, by gender
U.S. Gen Z: Instagram usage 2022, by gender
Share of Generation Z in the United States who use Instagram as of November 2022, by gender
Instagram: U.S. influencers 2023, by followers
Number of influencers on Instagram in the United States as of June 2023, by followers
Instagram: U.S. engagement rates of influencers 2023, by followers
Engagement rates of influencers on Instagram in the United States as of June 2023, by followers
Instagram video engagement generated by selected U.S. content creators 2022
Share of Instagram video views generated by selected types of content creators in the United States as of July 2022
U.S. adults who have a favorable impression of Instagram 2022
Share of adults in the United States who have a favorable impression of Instagram as of May 2022
TikTok: number of users in the United States 2023-2027
Number of TikTok users in the United States from 2023 to 2027 (in millions)
U.S. TikTok user development 2019-2025
Annual TikTok user growth in the United States from 2019 to 2025
TikTok U.S. monthly active users 2020-2023
Number of monthly active users (MAU) of TikTok in the United States in August 2020 and March 2023 (in millions)
TikTok usage in the U.S. 2023, by age
TikTok reach in the United States as of May 2023, by age group
U.S. Gen Z: TikTok usage 2022, by gender
Share of Generation Z in the United States who use TikTok as of November 2022, by gender
U.S. TikTok users leading activities on the app 2023, by gender
Most popular activities on TikTok among users in the United States as of January 2023, by gender
U.S. TikTok users share of time spent on social media apps 2023
Share of time spent among TikTok users in the United States engaging with social media apps as of February 2023
U.S. TikTok ban approval 2023
Opinion of adults in the United States over the government banning TikTok as of March 2023
TikTok mental health effects opinions among U.S. users 2023
TikTok effects on mental health and digital addiction concerns among users in the United States as of May 2023
Twitter users in the United States 2019-2028
Number of Twitter users in the United States from 2019 to 2028 (in millions)
Number of LinkedIn users in the United States 2019-2028
Number of LinkedIn users in the United States from 2019 to 2028 (in millions)
Pinterest users in the United States 2019-2028
Number of Pinterest users in the United States from 2019 to 2028 (in millions)
Reddit users in the United States 2019-2028
Number of Reddit users in the United States from 2019 to 2028 (in millions)
Snapchat users in the United States 2019-2028
Number of Snapchat users in the United States from 2019 to 2028 (in millions)
Most well-known social networks in the United States 2023
Leading social networks ranked by brand awareness in the United States in 2023
Facebook brand profile in the United States 2023
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
Instagram brand profile in the United States 2023
Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
TikTok brand profile in the United States 2023
TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
Twitter brand profile in the United States 2023
Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
LinkedIn brand profile in the United States 2024
LinkedIn brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
Pinterest brand profile in the United States 2024
Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
Reddit brand profile in the United States 2024
Reddit brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
Snapchat brand profile in the United States 2024
Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
Revenue of the social media advertising industry in the U.S. 2019-2028
Revenue of the social media advertising market in the United States from 2019 to 2028 (in billion U.S. dollars)
Ad spending per internet user of social media advertising in the U.S. 2019-2028
Ad spending per internet user of the social media advertising market in the United States from 2019 to 2028 (in U.S. dollars)
Revenue growth of social media advertising in the U.S. 2019-2028
Revenue growth of social media advertising in the United States from 2019 to 2028
Digital Market Outlook: social media ad spend change U.S. 2020-2028, by device
Social media advertising spending growth in the United States from 2020 to 2028, by device
Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
Social media advertising average spending per internet user in the United States from 2019 to 2028, by device (in U.S. dollars)
Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device
Social media advertising spending in the United States from 2018 to 2027, by device (in billion U.S. dollars)
U.S. internet users who think social media is good or bad for society 2022
Share of internet users in the United States who think social media is a good or bad thing for society as of December 2022
Gen Z in the U.S. on positive online content and experiences 2022
Share of Generation Z in the United States who agree that people benefit from positive online content and experiences as of December 2022
U.S. adults supporting verification to create social media profile 2022, by age group
Share of adults in the United States who support identity verification to create a social media profile as of January 2022, by age group
U.S. adults supporting ID verification to create social media profile 2022, by gender
Share of adults in the United States who support identity verification to create a social media profile as of January 2022, by gender
U.S. adults awareness of Section 230 in 2023, by generation
Share of adults in the United States on how much they have seen, read, or heard about Section 230 as of April 2023, by generation
U.S. adults on tech firms legal liability of user generated content 2023
Share of adults in the United States on tech companies legal liability of content posted by users on their platforms as of April 2023
U.S. social media users on platforms protecting their privacy and data 2020-2022
Share of social media users in the United States who agree that selected social platforms protect their privacy and data from 2020 to 2022
Social media data collections concerns U.S. 2023
Share citizens in the United States expressing concerns over social media companies data collection practices as of March 2023
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