Reach of most popular U.S. smartphone apps 2023

November 2023, the YouTube mobile app ranked first with a 75 percent audience reach, while social media platform Facebook ranked second with a usage reach of 65 percent. Email platform service Gmail was accessed by 63 percent of mobile audiences in the United States. Social video app TikTok reported a reach of approximately 38 percent in the examine period.

TikTok in the U.S.

In August 2021, the popular video-sharing app TikTok reached around 30 percent of the mobile population of the United States. TikTok is a mobile-first social video app first launched in China with the name Douyin by the Beijing-based ByteDance Company in 2016. Despite being a newcomer in the global social media landscape, TikTok managed to capture the attention of the younger segments of the U.S. mobile audience, with Gen Zers in the country reported spending more than 10 hours on the app weekly.

OTT video apps in the U.S.

As of the third quarter of 2020, the most popular apps in the United States belonged to the categories of social networking and instant messenger, followed by entertainment and video apps with a usage reach of approximately 72 percent of the U.S. population. As of May 2021, the mobile app of OTT streaming service HBO Max reported 43 million installs in the United States, followed by Disney+ with 40 million installs in the examined period.