Summer holiday accommodation preference of Europeans 2024

According to a 2024 study, hotels were the preferred summer holiday accommodation among European travelers, with half of the surveyed respondents reporting so. House and apartment rentals ranked second on the list, as indicated by 31 percent of respondents.

Preferred summer holiday accommodation among travelers in Europe as of April 2024

Characteristic	Share of respondents
Hotel	50%
Rental of a house or apartment	31%
Friend's/family's houses or own holiday home	17%
Bed and breakfast	16%
Camping	10%
Boat (e.g. cruise)	5%
Road trip in a camper van/caravan	5%
House exchange	3%

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Release date

May 2024

More information

Region

Europe

Survey time period

March 27 to April 22, 2024

Number of respondents

11,000¹

Age group

18 years and older

Method of interview

Questionnaire

Supplementary notes

¹ The survey sample included 1,000 consumers in each of the following countries: United Kingdom, Italy, France, Spain, Switzerland, Germany, Austria, Portugal, Belgium, Poland, Czechia.

Figures refer to the type of accommodation that travelers intended to book for their summer vacation. Multiple answers were possible.

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