Leading influencers in India in 2023, by engagement rate
As of 2023, Shreya Lenka was India's leading influencer with an engagement rate of nearly 44 percent. Meenakshi Dileep and Kartik Wadhwa were the only other influencers with an engagement rate of over 40 percent during the same period. Beauty, personal care, and fashion were among the leading genres for influencer content in the country.