Distribution of startups based in Colombia as of 2023, by business model
An analysis of the over 1,300 startups based in Colombia showed that 60 percent of them operated according to a business-to-business (B2B) business model. Another 18 percent of them provided private consumers and businesses with services and products. Only 20 percent of the startups headquartered in Colombia belonged to the business-to-consumer (B2C) segment.