Use of AI in marketing in the UK 2023

Published by Statista Research Department, May 17, 2024
During an fall 2023 survey carried out by Capgemini among executives with marketing experience in the United Kingdom (UK), 36 percent of respondents stated they were using generative AI (gen AI) across multiple or few initiatives. Another 24 percent siad they were testing or experimenting with gen AI.

Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023

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Release date

December 2023

Region

United Kingdom

Survey time period

September and October 2023

Number of respondents

1,800*

Special properties

among executives with marketing experience

Supplementary notes

* The survey was carried out among 1,800 CMOs and business leaders (director-level and above) from 14 countries. A separate number of respondents from the United Kingdom was not provided.

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