Japan: popular payment methods of online purchases among male digital buyers 2023

According to a survey conducted in 2023, credit cards, debit cards, and ATM cash cards were the most popular payment methods among male digital shoppers in Japan. Around 76.8 percent of male consumers reported using cards to pay for online purchases and online financial transactions. About 37.2 percent of the respondents used electronic money and QR code payment services.

Preferred payment methods for online purchases among male digital buyers in Japan in 2023

Characteristic	Share of respondents
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Release date

June 2024

More information

Region

Japan

Survey time period

August 2023

Number of respondents

7,880*

Age group

15 years or older

Special properties

postal questionnaire and e-mail survey

Supplementary notes

*8,598 respondents after weight adjustments.
**Including debit cards and ATM cards (cash cards).
***Including QR code payment services, Rakuten Edy, Suica, etc.

Among consumers who have purchased products, services, or digital contents online, conducted online financial transactions, or used online auctions or flea market apps in the past year.

Original question: "Which payment method did you use when buying products or conducting financial transactions via the internet?"

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