Top ways in which loyalty programs influenced consumer behavior in the U.S. 2022
According to an April 2022 survey conducted in the United States, 79 percent of responding consumers said they purchased from the brand more frequently because they participated in a free or paid loyalty program. Additionally, 70 percent of the U.S. consumers in a free loyalty program noted that they spent more time with the brand due to their participation in the program. A similar share (71 percent) was recorded among consumers in a paid loyalty program.