In 2022, facial care products were the most popular fast-moving consumer goods (FMCG) category to be bought via social commerce channels in Vietnam, accounting for 22.5 percent of the total FMCG value on these channels. Milk powder followed as the category with the second-highest FMCG value share on social commerce in the same year.
Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share
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Other statistics that may interest you Social commerce in Vietnam
Overview
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Social media usage
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- Premium Statistic Social media users in Vietnam 2020-2029
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Social commerce usage
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- Premium Statistic Online shoppers who made purchases via social commerce Vietnam 2022, by context
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Social commerce platforms
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- Premium Statistic Social media platforms used for shopping Vietnam 2023
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Social commerce products
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- Premium Statistic Most purchased items among consumers on social media Vietnam 2023
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Influencer marketing
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- Premium Statistic Share of people who followed social media influencers Vietnam 2023
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Consumer behavior
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- Premium Statistic Spending per trip on FMCG via online channels Vietnam 2022, by online platform type
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Further Content: You might find this interesting as well
Kantar Worldpanel. (February 27, 2023). Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel. "Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share." Chart. February 27, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel. (2023). Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel. "Leading Fast-moving Consumer Goods (Fmcg) Categories for Social Commerce Shopping among Consumers in Vietnam in 2022, by Value Share." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel, Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share Statista, https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/ (last visited June 10, 2024)
Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share [Graph], Kantar Worldpanel, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/