Health and beauty online shoppers UK 2020-2023, by region
In December 2023, shoppers in Northern England purchased the most health and beauty products online in the United Kingdom (UK). Approximately 30 percent of shoppers from this region purchased wellness items online, up from 18 percent in March 2020. Comparatively, in the last month of 2023, 19 percent of consumers in Wales shopped for these products over the Internet.