Monthly traffic to Zalando in the Nordics 2023-2024
The German e-commerce marketplace, Zalando, operates in 25 European markets. In the Nordics, the retailer is a popular shopping destination for fashion, beauty, and shoes. Over 16 million Nordic users visited the site during the holiday season in December 2023, though overall traffic has declined from December 2023 to February 2024. The Swedish domain, zalando.se, registered the largest number of online visits, with nearly five million in February 2024.