Top digital marketplaces in Denmark 2023
In 2023, Zalando ranked as Danish shoppers' most popular online marketplace. Around 88 percent of survey respondents are aware of the marketplace, and roughly 37 percent of shoppers have purchased goods from the store within the six months before the study. Boozt was another well-known marketplace in Denmark, with 77 percent of respondents being aware of the store and 15 percent having purchased goods from the marketplace.