Hershey's brand profile in the UK 2023
When it comes to chocolate and candy bar eaters, brand awareness of Hershey's is at 83 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hershey's in the UK?
In total, 21 percent of UK chocolate and candy bar eaters say they like Hershey's.
What is the usage share of Hershey's in the UK?
All in all, 16 percent of chocolate and candy bar eaters in the UK eat Hershey's.
How loyal are the customers of Hershey's?
Around 11 of chocolate and candy bar eaters in the UK say they are likely to eat Hershey's again. Set in relation to the 16 percent usage share of the brand, this means that 69 percent of their customers show loyalty to the brand.
What's the buzz around Hershey's in the UK?
In July 2023, about 10 percent of UK chocolate and candy bar eaters had heard about Hershey's in the media, on social media, or in advertising over the past three months.