The COVID-19 pandemic marked a change of pace in e-commerce personalization. According to a global study, in 2017, 44 percent of consumers stated they would become repeat buyers after a personalized digital shopping experience. After the global e-commerce surge in 2021, the figure declined but remained higher than pre-pandemic levels. As of 2023, 56 percent of surveyed consumers were driven to purchase again from a retailer providing online personalization.
Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023
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Other statistics that may interest you Personalization in e-commerce
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Company usage
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- Premium Statistic Key figures on the state of personalization among businesses worldwide 2023
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Consumer perception
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- Premium Statistic Wish for personalized service when buying online 2023, by country
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United States
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- Premium Statistic Consumer preferences for personalized shopping categories in the U.S. 2023
- Premium Statistic Data consumers would share with retailers for personalization in the U.S. 2023
- Premium Statistic Data consumers would like retailers to know when shopping with them in the U.S 2023
- Premium Statistic Preference for personalization vs. privacy in CX in the U.S. 2022, by ethnicity
- Premium Statistic Personalized perks for which consumers would share their data in the U.S. 2023
- Premium Statistic Impact of personalization on future online shopping behavior in the U.S. 2022
Other regions
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- Premium Statistic Most used personalization platforms in the EMEA region 2022
- Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022
- Premium Statistic Importance level of personalized customer experience APAC 2023, by country
- Premium Statistic Impact of personalization technology on brand trust among consumers in APAC 2022
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Further related statistics
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- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- India: leading e-commerce categories 2013, by sales
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Purchasing medicine and supplements online in Great Britain 2011-2020
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
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Statistics
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- India: leading e-commerce categories 2013, by sales
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Purchasing food or beverages online in Great Britain from 2011 to 2019
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- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
Twilio. (April 28, 2023). Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023 [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio. "Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023." Chart. April 28, 2023. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio. (2023). Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio. "Share of Consumers Who Would Become Repeat Buyers after a Personalized Online Shopping Experience in Selected Years between 2017 and 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio, Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023 Statista, https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/ (last visited June 12, 2024)
Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023 [Graph], Twilio, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/