Uninstall rate of casual gaming apps in selected markets 2022, by install type
Between July and October 2022, Turkey and Brazil registered the highest uninstall rates of casual mobile gaming apps on Android. Approximately 44 percent of all casual mobile games obtained organically were uninstalled by users in Brazil and Turkey within 30 days from the first download. Casual games that were installed by users after engaging with an advert presented a 42 percent uninstall rate for users in Vietnam. By comparison, the United States reported uninstalling rates of 27 percent and 33 percent for organic and non-organic installs on casual Android gaming apps, respectively.