Main reasons for buying a product endorsed by influencers in China 2023
Rakuten Insight in May 2023, a majority of respondents who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. About 47 percent of these respondents did so because they were convinced by the promotion from the influencer. The result showed that there was no major gender difference in this regard.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by