Italy: ROI of advertising and market research companies 2015-2017, by company
Prometeia, Radiomediaset generated an average ROI of 45.2 percent during the three years. Simple Agency S.r.l. and Nielsen Services Italy S.r.l. followed with a ROI of 37.2 and 31.2 percent, respectively. Amnet Italia S.r.l. and GroupM Plus S.r.l. were instead the firms with the highest return on equity (ROE).
Among the major advertising and market research companies in Italy, Radiomediaset S.p.A. was the one which generated the highest return on investment over the period from 2015 to 2017. According to the data provided by