Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Italy: digital population January 2024
Detailed statistics
Italy social media user penetration 2019-2028
Detailed statistics
Italy: social apps usage among Gen Z 2023
Italy: digital population January 2024
Number of internet and social media users in Italy as of January 2024 (in millions)
Digital media users in Italy 2017-2027, by segment
Number of digital media users in Italy from 2017 to 2027, by segment (in millions)
Time spent monthly on leading website categories in Italy 2023
Monthly time spent per user in Italy on leading website categories in March 2023 (in hours.minutes)
Most used smartphone apps by type in Italy 2023
Most used smartphone apps by type in Italy as of December 2023
Social media users in Italy 2020-2029
Number of social media users in Italy from 2020 to 2029 (in millions)
Italy social media user penetration 2019-2028
Social network user penetration in Italy from 2019 to 2028
Leading social networks in Italy 2023, by reach
Most popular social media platforms in Italy as of 3rd quarter 2023, by usage reach
Most used social media and messaging in Italy 2022
Leading social media and messaging apps platforms in Italy as of 2022
Market share of leading social media websites in Italy 2022
Leading social media websites in Italy in December 2022, based on share of visits
Most used mobile messaging and chat platforms in Italy 2022
Leading messaging platforms and mobile chat apps in Italy as of June 2022
Top social media for news in Italy 2023
Preferred social media and messaging apps to read news in Italy as of February 2023
Italy: social apps usage among Gen Z 2023
Reach of leading social media apps among Generation Z users in Italy in April 2023
Most common social media activities in Italy 2023
Most common social media activities in Italy as of December 2023
Leading social media usage reasons in Italy 2023
Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2023
Italy: types of social media accounts followed 2023
Main types of social media accounts followed by internet users in Italy as of 3rd quarter 2023
Leading social media, apps, and online platforms in Italy 2022, by age group
Most used social media, mobile apps, and online platforms for internet users in Italy in 2022, by age group
Leading social networks for shopping in Italy 2023, by generation
Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation
Share of beauty shoppers inspired by social media in Italy 2022, by generation
Share of shoppers inspired by social media to try new beauty trends in Italy in 2022, by generation
Italy Facebook users 2024, by age group
Distribution of Facebook users in Italy as of January 2024, by age group
Italy Facebook users 2024, by gender
Distribution of Facebook users in Italy as of January 2024, by gender
Italy Instagram users 2024, by age group
Distribution of Instagram users in Italy as of January 2024, by age group
Italy Instagram users 2024, by gender
Distribution of Instagram users in Italy as of January 2024, by gender
Whatsapp users in Italy 2017-2025
Forecast of the number of Whatsapp users in Italy from 2017 to 2025 (in millions)
Italy leading video content type Q3 2023, by usage reach
Most popular video content type for internet users in Italy during 3rd quarter 2023, by weekly usage reach
Leading social media platforms for online users in Italy 2022
Share of internet users in Italy who have engaged with selected social media platforms as of May 2022
Reach of leading video and audio platforms in Italy 2022
Reach of leading online audio and video platforms among internet users in Italy as of January 2022
YouTube monthly web visit share in Italy 2018-2023
Social network web visit share held by YouTube in Italy from January 2018 to July 2023
Leading YouTube search queries in Italy 2023
Top YouTube search queries in Italy in 2023 (index value)
Leading Italian TikTok creators 2024, by number of followers
Leading Italian TikTok creators as of January 2024, by number of followers (in millions)
Most-followed Italian-language TikTok creators worldwide 2022
Leading Italian-language TikTok creators worldwide as of September 2022, by followers (in millions)
Leading Twitch streamers in Italian 2024, by followers
Most popular Italian-language Twitch streamers as of April 2024, by followers
Leading Twitch streamers in Italian 2024, by viewership hours
Most popular Italian-language Twitch streamers as of April 2024, by total viewership hours
Digital Market Outlook: social media advertising spending in European countries 2022
Social media advertising spending in selected countries in Europe in 2022 (in million U.S. dollars)
Digital Market Outlook: social media ad revenue in Italy 2019-2027, by device
Social media advertising revenue in Italy from 2019 to 2027, by device (in million U.S. dollars)
Influencer marketing spending in Italy 2020-2023
Influencer marketing spending in Italy from 2020 to 2023 (in million euros)
Development of Instagram influencer marketing interactions per post in Italy 2023
Number of and growth of the number of the interactions per post made by Italian influencers in collaboration with brands from July to December 2023
Development of Instagram influencer marketing interactions in Italy 2023
Number of and growth of number of interactions generated by Italian influencers in collaboration with brands from July to December 2023
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