Julia Stoll
Research expert covering TV and video media
Detailed statistics
Pay TV penetration in the U.S. 2005-2023
Detailed statistics
Total subscriber losses for pay TV companies in the U.S. 2014-2023
Detailed statistics
Share of cord-cutters/nevers in the U.S. 2014-2025
Traditional TV and home video market revenue in the U.S. 2017-2027, by segment
Revenue of the traditional TV and home video market in the United States from 2017 to 2027, by segment (in billion U.S. dollars)
Number of pay TV households in the U.S. 2013-2027
Number of pay TV households in the United States from 2013 to 2027 (in millions)
Consumer video entertainment spending in the U.S. 2018-2022, by type
Consumer spending on home video entertainment in the United States in 3rd quarter 2018 and 3rd quarter 2022, by type (in billion U.S. dollars)
Pay TV penetration in the U.S. 2005-2023
Pay TV penetration rate in the United States from 2005 to 2023
Total subscriber losses for pay TV companies in the U.S. 2014-2023
Number of net subscriber losses among pay TV providers in the United States from 2014 to 2023 (in 1,000s)
Number of non-pay TV viewers in the U.S. 2013-2026
Number of non-pay TV viewers in the United States from 2013 to 2026 (in millions)
Cord-cutting penetration in the U.S. 2013-2023
Year-over-year pay TV subscriber growth in the United States from 1st quarter 2013 to 3rd quarter 2023
Subscriber losses for selected cable companies in the U.S. 2023
Number of net subscriber losses among selected pay TV providers in the United States in 2023 (in 1,000s)
Comcast: no of video subscribers in the U.S. 2014-2023
Number of Comcast video subscribers in the United States from 1st quarter 2014 to 4th quarter 2023 (in millions)
DirecTV: no of video subscribers in the U.S. 2014-2023
Number of DirecTV video subscribers in the United States from 2nd quarter 2014 to 4th quarter 2023 (in millions)
Dish TV: pay TV subscribers in the U.S. 2014-2023
Number of Dish traditional pay TV subscribers in the United States from 1st quarter 2014 to 4th quarter 2023 (in millions)
Altice: no of video subscribers in the U.S. 2014-2023
Number of Altice video subscribers in the United States from 2nd quarter 2016 to 4th quarter 2023 (in millions)
Mediacom: no of video subscribers in the U.S. 2014-2022
Number of Mediacom video subscribers in the United States from 1st quarter 2014 to 4th quarter 2022 (in millions)
Share of cord-cutters/nevers in the U.S. 2014-2025
Share of TV households without a traditional TV subscription in the United States from 2014 to 2025
Share of adults who subscribe to a cable TV service U.S. 2019-2023
Share of adults who subscribe to a cable TV service in the United States from January 2019 to January 2023
Cord-cutting plans in the U.S. and Canada 2017-2023
Share of consumers interested in cutting the cord in the next 6 months in the United States and Canada from 2017 to 2023
Cord cutting among pay TV subscribers in the U.S. 2022, by age
Likelihood of cancelling pay TV services in the next 12 months in the United States as of October 2022, by age group
Breakdown of cord cutters in the U.S. 2022, by age
Distribution of cord cutters in the United States in 1st half of 2022, by age group
Adults without a cable subscription in the U.S. 2022, by generation
Share of adults without a cable subscription in the United States in 2022, by generation
Reasons to re-subscribe to pay TV after cutting the cord in the U.S. and Canada 2022
Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2022
Plans after canceling pay TV services in the U.S. 2022
Plans after canceling current pay TV services among adults in the United States as of October 2022
Number of TV and video households in the U.S. 2022, by platform type
Number of households using selected TV and video platform types in the United States in 3rd quarter 2022 (in millions)
Number of vMVPD subscribers in the U.S. 2023
Number of subscribers to selected virtual multichannel video programming distributor (vMVPD) services in the United States in 2023 (in millions)
Number of channels on vMVPD platforms in the U.S. 2024
Number of channels available on selected vMVPD services in the United States as of February 2024
Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
Growth of the five largest traditional pay TV and virtual multichannel video programming distributor (vMVPD) subscriptions in the United States from 2nd quarter 2021 to 3rd quarter 2022
Subscribers of pay TV and SVOD services in selected countries worldwide 2027
Number of pay TV and subscription video-on-demand (SVOD) subscribers in selected countries worldwide in 2027 (in millions)
Share of pay TV and SVOD households in the U.S. 2022
Distribution of MVPD and streaming subscriptions among TV households in the United States as of 2022
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