Some of the stronger contenders within the Danish retail landscape are supermarkets and convenience stores, such as Netto, Bilka, føtex, and Kvickly just to name a few. When surveyed about their interest in shopping for different product categories, over half of Danes specified the food and drink category, making it the third most popular category after clothing and shoes. A noticeable trend in recent years is that Danish shoppers have become increasingly aware of their shopping behavior, thus making an effort to choose more sustainable and environmentally friendly products across different retail sectors.
Retail industry in Denmark - statistics & facts
Some of the stronger contenders within the Danish retail landscape are supermarkets and convenience stores, such as Netto, Bilka, føtex, and Kvickly just to name a few. When surveyed about their interest in shopping for different product categories, over half of Danes specified the food and drink category, making it the third most popular category after clothing and shoes. A noticeable trend in recent years is that Danish shoppers have become increasingly aware of their shopping behavior, thus making an effort to choose more sustainable and environmentally friendly products across different retail sectors.
Key insights
- Most valuable brand in the Nordics
- IKEA
Detailed statistics
Most valuable Nordic brands 2023
- Value of e-commerce revenue in Denmark
- 8.43bn USD
Detailed statistics
E-commerce revenue in the Nordic countries 2023, by country
- Inflation rate in Denmark
- 4.1%
Detailed statistics
Inflation rate in the Nordic countries from 2010 to 2023
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Nordics overview
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Nordics overview
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Premium Statistic
Ranking of retail trade companies in the Nordics 2024, by turnover
Ranking of retail trade companies in the Nordics 2024, by turnover
Ranking of companies in the retail trade industry in the Nordic countries as of January 2024, by turnover (in million euros)
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E-commerce revenue in the Nordic countries 2023, by country
E-commerce revenue in the Nordic countries 2023, by country
Value of e-commerce revenue in the Nordic countries in 2023, by country (in billion U.S. dollars)
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Most valuable Nordic brands 2023
Most valuable Nordic brands 2023
Leading Nordic brands worldwide in 2023, by brand value (in million U.S. dollars)
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Premium Statistic
Inflation rate in the Nordic countries from 2010 to 2023
Inflation rate in the Nordic countries from 2010 to 2023
Inflation rate in the Nordic countries from 2010 to 2023 (compared to previous year)
Retail sales
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- Premium Statistic Ranking of retail trade companies in Denmark 2024, by turnover
- Premium Statistic Retail trade sales trend in Denmark 2009-2022
- Basic Statistic Sales turnover of supermarkets in Denmark Q2 2020-Q4 2023
- Basic Statistic Sales turnover of discount stores in Denmark 2018-2023
- Basic Statistic Sales turnover of grocery and late-night stores in Denmark 2020-2023
- Premium Statistic Market share of selected grocery retailers in Denmark 2022
- Premium Statistic Ranking of DIY companies in Denmark 2022, by turnover
Retail sales
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Premium Statistic
Ranking of retail trade companies in Denmark 2024, by turnover
Ranking of retail trade companies in Denmark 2024, by turnover
Ranking of companies in the retail trade industry in Denmark as of January 2024, by turnover (in 1,000 DKK)
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Premium Statistic
Retail trade sales trend in Denmark 2009-2022
Retail trade sales trend in Denmark 2009-2022
Sales volume of total retail trade in Denmark from 2009 to 2022 (as index)
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Basic Statistic
Sales turnover of supermarkets in Denmark Q2 2020-Q4 2023
Sales turnover of supermarkets in Denmark Q2 2020-Q4 2023
Sales turnover of supermarkets in Denmark from second quarter of 2020 to fourth quarter of 2023 (in million DKK)
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Basic Statistic
Sales turnover of discount stores in Denmark 2018-2023
Sales turnover of discount stores in Denmark 2018-2023
Sales turnover of discount stores in Denmark from 1st quarter of 2018 to 3rd quarter of 2023 (in million DKK)
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Basic Statistic
Sales turnover of grocery and late-night stores in Denmark 2020-2023
Sales turnover of grocery and late-night stores in Denmark 2020-2023
Sales turnover of grocery and late-night stores in Denmark from 1st quarter of 2020 to 3rd quarter of 2023 (in million DKK)
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Premium Statistic
Market share of selected grocery retailers in Denmark 2022
Market share of selected grocery retailers in Denmark 2022
Market share of selected grocery retailers in Denmark in 2022
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Ranking of DIY companies in Denmark 2022, by turnover
Ranking of DIY companies in Denmark 2022, by turnover
Ranking of companies in the DIY industry in Denmark as of December 2022, by turnover (in million DKK)
Monthly retail sales index
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- Basic Statistic Retail sales index of total retail trade in Denmark 2018-2023
- Basic Statistic Retail sales index of consumer goods in Denmark 2018-2023
- Premium Statistic Retail sales index of meat and meat products in Denmark 2020-2023
- Basic Statistic Retail sales index of beverages in Denmark 2020-2023
- Premium Statistic Retail sales index of clothing in Denmark 2018-2023
- Premium Statistic Retail sales index of footwear and leather goods in Denmark 2018-2023
- Premium Statistic Retail sales index of games and toys in Denmark 2018-2023
- Premium Statistic Retail sales index of chemist, orthopedic, and cosmetic goods in Denmark 2018-2023
- Premium Statistic Retail sales index of furniture in Denmark 2019-2023
Monthly retail sales index
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Basic Statistic
Retail sales index of total retail trade in Denmark 2018-2023
Retail sales index of total retail trade in Denmark 2018-2023
Monthly retail sales index of the total retail trade in Denmark from November 2018 to November 2023
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Basic Statistic
Retail sales index of consumer goods in Denmark 2018-2023
Retail sales index of consumer goods in Denmark 2018-2023
Monthly retail sales index of consumer goods in Denmark from November 2018 to November 2023
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Premium Statistic
Retail sales index of meat and meat products in Denmark 2020-2023
Retail sales index of meat and meat products in Denmark 2020-2023
Monthly retail sales index of meat and meat products in specialized stores in Denmark from November 2020 to October 2023
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Basic Statistic
Retail sales index of beverages in Denmark 2020-2023
Retail sales index of beverages in Denmark 2020-2023
Monthly retail sales index of beverages in specialized stores in Denmark from January 2020 to November 2023
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Premium Statistic
Retail sales index of clothing in Denmark 2018-2023
Retail sales index of clothing in Denmark 2018-2023
Monthly retail sales index of clothing in Denmark from October 2018 to October 2023
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Premium Statistic
Retail sales index of footwear and leather goods in Denmark 2018-2023
Retail sales index of footwear and leather goods in Denmark 2018-2023
Monthly retail sales index of footwear and leather goods in Denmark from December 2018 to October 2023
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Premium Statistic
Retail sales index of games and toys in Denmark 2018-2023
Retail sales index of games and toys in Denmark 2018-2023
Monthly retail sales index of games, toys, and music and video recordings in specialty stores in Denmark from January 2018 to October 2023
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Premium Statistic
Retail sales index of chemist, orthopedic, and cosmetic goods in Denmark 2018-2023
Retail sales index of chemist, orthopedic, and cosmetic goods in Denmark 2018-2023
Monthly retail sales index of chemist, orthopedic, and cosmetic goods in specialized stores in Denmark from December 2018 to October 2023
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Premium Statistic
Retail sales index of furniture in Denmark 2019-2023
Retail sales index of furniture in Denmark 2019-2023
Monthly retail sales index of furniture in Denmark from February 2019 to October 2023
Employment
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- Basic Statistic Average number of employees in wholesale and retail trade in Denmark 2009-2022
- Premium Statistic Employees in the retail sale of groceries and late-night stores in Denmark 2008-2022
- Premium Statistic Employees in specialized retail sale of meat and meat products in Denmark 2010-2022
- Premium Statistic Employees in specialized retail sale of beverages in Denmark 2010-2022
- Premium Statistic Employees in the retail sale of clothing in Denmark 2008-2022
- Premium Statistic Employees in the retail sale of footwear in Denmark 2008-2022
- Premium Statistic Number of employees in the specialized retail sale of toys in Denmark 2010-2023
- Premium Statistic Number of employees in cosmetics retail stores in Denmark 2008-2022
- Premium Statistic Number of employees in retail sale of household equipment in Denmark 2008-2022
Employment
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Basic Statistic
Average number of employees in wholesale and retail trade in Denmark 2009-2022
Average number of employees in wholesale and retail trade in Denmark 2009-2022
Average number of employees in the wholesale and retail trade sector in Denmark from 2009 to 2022
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Premium Statistic
Employees in the retail sale of groceries and late-night stores in Denmark 2008-2022
Employees in the retail sale of groceries and late-night stores in Denmark 2008-2022
Number of employees in the retail sale of groceries and late-night stores in Denmark from 2008 to 2022
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Premium Statistic
Employees in specialized retail sale of meat and meat products in Denmark 2010-2022
Employees in specialized retail sale of meat and meat products in Denmark 2010-2022
Number of employees in the retail sale of meat and meat products in specialized stores in Denmark from 2010 to 2022
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Premium Statistic
Employees in specialized retail sale of beverages in Denmark 2010-2022
Employees in specialized retail sale of beverages in Denmark 2010-2022
Number of employees in the retail sale of beverages in specialized stores in Denmark from 2010 to 2022
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Premium Statistic
Employees in the retail sale of clothing in Denmark 2008-2022
Employees in the retail sale of clothing in Denmark 2008-2022
Number of employees in the retail sale of clothing in Denmark from 2008 to 2022
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Premium Statistic
Employees in the retail sale of footwear in Denmark 2008-2022
Employees in the retail sale of footwear in Denmark 2008-2022
Number of employees in the retail sale of footwear in Denmark from 2008 to 2022
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Premium Statistic
Number of employees in the specialized retail sale of toys in Denmark 2010-2023
Number of employees in the specialized retail sale of toys in Denmark 2010-2023
Number of employees in the specialized retail sale of toys in Denmark from 2010 to 2023
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Premium Statistic
Number of employees in cosmetics retail stores in Denmark 2008-2022
Number of employees in cosmetics retail stores in Denmark 2008-2022
Number of employees working in specialized cosmetic and toilet articles retail stores in Denmark from 2008 to 2022
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Premium Statistic
Number of employees in retail sale of household equipment in Denmark 2008-2022
Number of employees in retail sale of household equipment in Denmark 2008-2022
Number of employees in the retail sale of textiles and household equipment in Denmark from 2008 to 2022
Bankruptcies
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Premium Statistic
Monthly bankruptcies in the wholesale and retail trade industry in Denmark 2017-2023
Monthly bankruptcies in the wholesale and retail trade industry in Denmark 2017-2023
Monthly number of bankruptcies in the wholesale and retail trade industry in Denmark from December 2017 to December 2023
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Premium Statistic
Monthly bankruptcies in the retail trade industry in Denmark 2017-2023
Monthly bankruptcies in the retail trade industry in Denmark 2017-2023
Monthly number of bankruptcies in the retail trade industry in Denmark from December 2017 to December 2023
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Premium Statistic
Monthly bankruptcies in the wholesale industry in Denmark 2017-2023
Monthly bankruptcies in the wholesale industry in Denmark 2017-2023
Monthly number of bankruptcies in the wholesale trade industry in Denmark from December 2017 to December 2023
Consumer behavior
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- Premium Statistic Shift towards sustainable shopping over the past five years in Denmark 2022
- Premium Statistic Interest in product categories in Denmark 2023
- Premium Statistic Most common offline purchases by type in Denmark 2023
- Premium Statistic Sources of information about products in Denmark 2023
- Premium Statistic Brand awareness by category in Denmark 2023
Consumer behavior
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Premium Statistic
Shift towards sustainable shopping over the past five years in Denmark 2022
Shift towards sustainable shopping over the past five years in Denmark 2022
Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years in Denmark in 2022
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Premium Statistic
Interest in product categories in Denmark 2023
Interest in product categories in Denmark 2023
Interest in product categories in Denmark as of March 2023
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Premium Statistic
Most common offline purchases by type in Denmark 2023
Most common offline purchases by type in Denmark 2023
Most common offline purchases by type in Denmark as of March 2023
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Premium Statistic
Sources of information about products in Denmark 2023
Sources of information about products in Denmark 2023
Sources of information about products in Denmark as of March 2023
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Premium Statistic
Brand awareness by category in Denmark 2023
Brand awareness by category in Denmark 2023
Brand awareness by category in Denmark as of March 2023
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