Private label market in the UK - statistics & facts
Key insights
- Average private label share of FMCG products in Europe
- 36%
Detailed statistics
Share of store brand consumer goods sales in Europe 2018-2022
- Country with highest sales of private label goods in Europe
- Germany
Detailed statistics
Store brand consumer goods sales in Europe 2022
- Country with highest private label share of the grocery market in Europe
- UK
Detailed statistics
Private label share of grocery retail in Europe 2023, by country
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
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- Premium Statistic Share of global store brand consumer goods sales 2022, by region
- Premium Statistic Share of store brand consumer goods sales in Europe 2018-2022
- Premium Statistic Private label value share in Europe 2021, by category
- Premium Statistic Store brand consumer goods sales in Europe 2022
- Premium Statistic Private label share of grocery retail in Europe 2023, by country
- Premium Statistic Change in private labels' share of grocery retail in Europe 2022, by country
Overview
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Premium Statistic
Share of global store brand consumer goods sales 2022, by region
Share of global store brand consumer goods sales 2022, by region
Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region
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Share of store brand consumer goods sales in Europe 2018-2022
Share of store brand consumer goods sales in Europe 2018-2022
Private label value share of fast-moving consumer goods (FMCG) in Europe from 2018 to 2022
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Private label value share in Europe 2021, by category
Private label value share in Europe 2021, by category
Share of private label value in Europe in 2021, by category
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Store brand consumer goods sales in Europe 2022
Store brand consumer goods sales in Europe 2022
Private label sales value of fast-moving consumer goods (FMCG) in selected European countries in 2022 (in billion euros)
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Private label share of grocery retail in Europe 2023, by country
Private label share of grocery retail in Europe 2023, by country
Share of grocery retail market value held by private labels in selected European countries in 2023
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Change in private labels' share of grocery retail in Europe 2022, by country
Change in private labels' share of grocery retail in Europe 2022, by country
Change in private labels' share of the grocery retail market in selected European countries in 2022
UK retail
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Growth of supermarket private label sales in the UK 2023, by retailer
Growth of supermarket private label sales in the UK 2023, by retailer
Increase in supermarket own-label sales value in the United Kingdom (UK) in 2023, by retailer
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Share of grocery sales in the UK 2023, by product segment
Share of grocery sales in the UK 2023, by product segment
Share of supermarket value sales in the United Kingdom (UK) in 2023, by product segment
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Growth in the grocery market in the UK 2023, by product segment
Growth in the grocery market in the UK 2023, by product segment
Supermarket sales value growth in the United Kingdom (UK) in 2023, by product segment
Private label categories
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- Premium Statistic Switching to cheaper or own brands in the UK 2022, by product category
- Premium Statistic Shoppers who buy own-brand medicines and household goods in Great Britain 2023
- Premium Statistic Shoppers who buy own-branded beverages in Great Britain 2023
- Premium Statistic Shoppers who buy own-branded snacks and cupboard products in Great Britain 2023
- Premium Statistic Shoppers who buy own-branded dairy products in Great Britain 2023
Private label categories
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Switching to cheaper or own brands in the UK 2022, by product category
Switching to cheaper or own brands in the UK 2022, by product category
In the last 6 months, have you switched to a cheaper brand/own brand in any of the following categories?
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Shoppers who buy own-brand medicines and household goods in Great Britain 2023
Shoppers who buy own-brand medicines and household goods in Great Britain 2023
Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category
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Shoppers who buy own-branded beverages in Great Britain 2023
Shoppers who buy own-branded beverages in Great Britain 2023
Private label versus branded beverage shoppers in Great Britain in 2023, by category
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Shoppers who buy own-branded snacks and cupboard products in Great Britain 2023
Shoppers who buy own-branded snacks and cupboard products in Great Britain 2023
Private label versus branded snack and cupboard products shoppers in Great Britain in 2023, by category
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Shoppers who buy own-branded dairy products in Great Britain 2023
Shoppers who buy own-branded dairy products in Great Britain 2023
Private label versus branded dairy product shoppers in Great Britain in 2023, by category
Leading supermarket brands
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- Premium Statistic Leading 'Cheese And Cheese Alternatives In Blocks, Slices Or Grated (Main Shopper)' brands in GB 2021, by number of consumers
- Premium Statistic Leading 'Ready Meals - Chilled Or Frozen (Excluding Pizzas)' brands in GB 2022, by number of consumers
- Premium Statistic Leading 'Breads And Brioches' brands in GB 2022, by number of consumers
- Premium Statistic Leading 'Breakfast Cereals (Including Porridge/Oats)' brands in GB 2022, by number of consumers
- Premium Statistic Leading 'Pasta And Noodles (Fresh Or Dried)' brands in GB 2022, by number of consumers
- Premium Statistic Leading 'Bottled Mineral Water' brands in GB 2022, by number of consumers
- Premium Statistic Leading 'Instant Coffee' brands in GB 2022, by number of consumers
- Premium Statistic Leading 'Toilet Paper' brands in GB 2016 - 2022, by number of users
- Premium Statistic Leading 'Nappies' brands in GB 2022, by number of users
Leading supermarket brands
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Leading 'Cheese And Cheese Alternatives In Blocks, Slices Or Grated (Main Shopper)' brands in GB 2021, by number of consumers
Leading 'Cheese And Cheese Alternatives In Blocks, Slices Or Grated (Main Shopper)' brands in GB 2021, by number of consumers
Leading brands of 'Cheese And Cheese Alternatives In Blocks, Slices Or Grated (Main Shopper)' in Great Britain (GB) 2021, by number of consumers (in 1,000s)
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Leading 'Ready Meals - Chilled Or Frozen (Excluding Pizzas)' brands in GB 2022, by number of consumers
Leading 'Ready Meals - Chilled Or Frozen (Excluding Pizzas)' brands in GB 2022, by number of consumers
Leading brands of 'Ready Meals - Chilled Or Frozen (Excluding Pizzas)' in Great Britain (GB) 2022, by number of consumers (in 1,000s)
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Leading 'Breads And Brioches' brands in GB 2022, by number of consumers
Leading 'Breads And Brioches' brands in GB 2022, by number of consumers
Leading brands of 'Breads And Brioches' in Great Britain (GB) 2022, by number of consumers (in 1,000s)
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Leading 'Breakfast Cereals (Including Porridge/Oats)' brands in GB 2022, by number of consumers
Leading 'Breakfast Cereals (Including Porridge/Oats)' brands in GB 2022, by number of consumers
Leading brands of 'Breakfast Cereals (Including Porridge/Oats)' in Great Britain (GB) 2022, by number of consumers (in 1,000s)
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Leading 'Pasta And Noodles (Fresh Or Dried)' brands in GB 2022, by number of consumers
Leading 'Pasta And Noodles (Fresh Or Dried)' brands in GB 2022, by number of consumers
Leading brands of 'Pasta And Noodles (Fresh Or Dried)' in Great Britain (GB) 2022, by number of consumers (in 1,000s)
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Leading 'Bottled Mineral Water' brands in GB 2022, by number of consumers
Leading 'Bottled Mineral Water' brands in GB 2022, by number of consumers
Leading brands of 'Bottled Mineral Water' in Great Britain (GB) 2022, by number of consumers (in 1,000s)
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Leading 'Instant Coffee' brands in GB 2022, by number of consumers
Leading 'Instant Coffee' brands in GB 2022, by number of consumers
Leading brands of 'Instant Coffee' in Great Britain (GB) 2022, by number of consumers (in 1,000s)
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Leading 'Toilet Paper' brands in GB 2016 - 2022, by number of users
Leading 'Toilet Paper' brands in GB 2016 - 2022, by number of users
Leading brands of 'Toilet Paper' in Great Britain (GB) 2016 - 2022, by number of users (in 1,000s)
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Leading 'Nappies' brands in GB 2022, by number of users
Leading 'Nappies' brands in GB 2022, by number of users
Leading brands of 'Nappies' in Great Britain (GB) 2022, by number of users (in 1,000s)
Consumer behavior
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- Premium Statistic Ways consumers are saving on grocery costs in the UK 2023
- Premium Statistic Impact of inflation on FMCG purchasing habits in the UK 2022, by product category
- Premium Statistic Likelihood to buy supermarket private label products in the UK 2023
- Premium Statistic Reasons why consumers do not buy private label grocery brands in the UK 2023
- Premium Statistic Shoppers who would continue to buy supermarket private label products in the UK 2023
Consumer behavior
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Ways consumers are saving on grocery costs in the UK 2023
Ways consumers are saving on grocery costs in the UK 2023
Ways consumers are trying to save on food costs due to rising prices in the United Kingdom (UK) as of August 2023
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Impact of inflation on FMCG purchasing habits in the UK 2022, by product category
Impact of inflation on FMCG purchasing habits in the UK 2022, by product category
Has inflation changed your purchasing habits in any of the following categories?
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Likelihood to buy supermarket private label products in the UK 2023
Likelihood to buy supermarket private label products in the UK 2023
How likely are you to purchase a supermarket’s own-label brands?
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Reasons why consumers do not buy private label grocery brands in the UK 2023
Reasons why consumers do not buy private label grocery brands in the UK 2023
What's the main thing that deters you from buying own-label brand products?
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Shoppers who would continue to buy supermarket private label products in the UK 2023
Shoppers who would continue to buy supermarket private label products in the UK 2023
If price wasn’t an issue, would you stick with the own-label brand products you’ve been buying?
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