Trade magazine ad spending in Italy 2016-2025, by platform
Digital trade magazine advertising spending in Italy reached 54 million U.S. dollars in 2020, while print trade magazine advertising spending amounted to 19 million. Digital ad spending was expected to rise over the next five years, reaching a projected 62 million in 2025. Print ad spending was expected to increase to 20 million in 2021 and to 21 million in 2022, before returning to 20 million in 2024.