During a 2022 survey carried out in the United States, 81 percent of respondents from Generation Z states they liked personalized ads. The same was true for 57 percent of responding millennials. In general, the share decreased with the increasing age of the respondents.
Share of consumers who liked personalized ads in the United States as of March 2022, by generation
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Unsupervised. (March 28, 2022). Share of consumers who liked personalized ads in the United States as of March 2022, by generation [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/
Unsupervised. "Share of consumers who liked personalized ads in the United States as of March 2022, by generation." Chart. March 28, 2022. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/
Unsupervised. (2022). Share of consumers who liked personalized ads in the United States as of March 2022, by generation. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/
Unsupervised. "Share of Consumers Who Liked Personalized Ads in The United States as of March 2022, by Generation." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/
Unsupervised, Share of consumers who liked personalized ads in the United States as of March 2022, by generation Statista, https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/ (last visited May 15, 2024)
Share of consumers who liked personalized ads in the United States as of March 2022, by generation [Graph], Unsupervised, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/