Reasons for online purchase among buyers in India - by type 2016

Published by Statista Research Department, May 1, 2016
This statistic represents the results of a survey among new and current online shoppers on the reasons for buying across India in 2016. Among current buyers, 56 responded that they shop online for discounts, while 52 percent of new buyers shopped for the same reason.

Reasons for online purchase among new and current buyers across India in 2016

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Sources

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Release date

May 2016

Region

India

Survey time period

2016

Number of respondents

>3,000 consumers

Special properties

According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.

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