Online shopping reach in the Nordics 2022

Published by
L. Yltävä,
Mar 26, 2024
In 2022, Norway ranked as the Nordic country with the largest share of online shoppers, with a 92 percent penetration rate. In contrast, 88 percent of respondents in Denmark had purchased goods online. Finland was the least likely Nordic country to engage in e-commerce.

Share of consumers who purchased goods online in the Nordics in 2022, by country

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Source

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Release date

May 2023

Region

Denmark, Finland, Norway, Sweden

Survey time period

2022

Special properties

individuals who purchased online in the previous 12 months

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Statistics on " E-commerce in the Nordics "

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Other statistics that may interest you E-commerce in the Nordics

Overview

6

Segments

5

Leading stores

8

Consumption

7

Device usage

5

Shopping apps

4

Further related statistics

4

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