According to a survey conducted in Australia in the 12 months to July 2023, the most prevalent online product category was clothing, shoes, and fashion items, with 71 percent of online consumers purchasing such products in the last 12 months. Groceries as well as meals and takeaways were also commonly purchased by online shoppers.
Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Basic Statistic Revenue growth of ecommerce market in India 2018-2027
- Premium Statistic Share of individuals who had shopped via mobile device in Belgium 2020, by language
- Premium Statistic Most common purchases by online shoppers in the UAE as of January 2013
- Premium Statistic Retail e-commerce change in Latin America 2020-2024, by country
- Premium Statistic E-commerce user penetration in Belgium 2010-2023, by age
- Basic Statistic E-commerce user penetration in Belgium 2010-2023
- Premium Statistic E-commerce user penetration in Belgium 2010-2023, by gender
- Premium Statistic Retail e-commerce sales in China 2021-2027
- Premium Statistic E-commerce user penetration in Belgium 2010-2023, by region
About the region
10
- Premium Statistic B2C e-commerce sales growth in Australia 2012-2017
- Premium Statistic Australia: digital buyer penetration 2013-2018
- Premium Statistic Payment methods for e-commerce transactions Australia 2022, by type
- Premium Statistic Devices used by digital buyers to purchase goods online Australia 2022
- Premium Statistic Share of online payment methods used Australia 2023, by brand
- Premium Statistic Share of consumers purchasing online via mobile device in Australia 2016-2021
- Premium Statistic Share of merchants with optimized mobile payment sites in Australia 2016-2021
- Premium Statistic Share of domestic and international online retail spend Australia 2017 by category
- Premium Statistic Leading online mass merchandiser sites Australia 2017, by unique audience
- Premium Statistic What shoppers intent to buy from Amazon Australia 2017
Selected statistics
3
Other regions
8
- Premium Statistic U.S. mobile users shopping activities via app 2019
- Premium Statistic Home improvement & gardening online retail sales in Mexico 2010-2020
- Premium Statistic B2C e-commerce sales growth in Middle East and Africa 2011-2017
- Premium Statistic Forecast: percentage of worldwide online travel sales 2010-2016
- Premium Statistic Forecast: online travel sales volume in India 2010-2016
- Premium Statistic Main in-store mobile shopping activities in the UK 2023
- Premium Statistic Indonesia: percentage of global B2C e-commerce sales 2010-2016
- Premium Statistic Market share of online travel agencies in China 2012, by total visits
Related statistics
10
- Premium Statistic Amazon's potential 5-year impact on retailers' earnings Australia 2017 by retailer
- Premium Statistic Amazon's potential 3-5-year impact on retailers' sales Australia 2017 by sector
- Premium Statistic Distribution of online payment methods in New Zealand 2016
- Premium Statistic Australia digital travel sales 2015-2020
- Premium Statistic Revenue of online sales of goods and services in Australia 2012-2016
- Premium Statistic Distribution of online retail spending Australia 2024, by category
- Premium Statistic Online grocery expenditure Australia 2024, by market
- Premium Statistic Annual growth in online retail spending Australia 2024, by category
- Premium Statistic Online spending growth New Zealand 2018, by sector
- Premium Statistic Share of people shopping online New Zealand 2006 - 2026
Further related statistics
10
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Annual revenue of China Tourism Group Duty Free 2013-2023
- Syngenta's sales in the crop protection segment worldwide 2013-2022
- Distribution of Electrolux's sales from 2014 to 2023, by business area
- Paid ad methods used for B2C content marketing North America 2022
- Foreign exchange earnings from tourism in India 2000-2022
- AGCO's number of employees 2006-2021
- AGCO's net income per share 2006-2023
- Revenue of the cosmetic & beauty industry in the U.S. 2002-2022
- Leading online retailers in Southeast Asia 2020, by monthly visits
Further Content: You might find this interesting as well
Statistics
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Annual revenue of China Tourism Group Duty Free 2013-2023
- Syngenta's sales in the crop protection segment worldwide 2013-2022
- Distribution of Electrolux's sales from 2014 to 2023, by business area
- Paid ad methods used for B2C content marketing North America 2022
- Foreign exchange earnings from tourism in India 2000-2022
- AGCO's number of employees 2006-2021
- AGCO's net income per share 2006-2023
- Revenue of the cosmetic & beauty industry in the U.S. 2002-2022
- Leading online retailers in Southeast Asia 2020, by monthly visits
IAB Australia. (September 5, 2023). Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia. "Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category." Chart. September 5, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia. (2023). Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia. "Products Purchased Online by Online Shoppers in Australia in The 12 Months to July 2023, by Category." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia, Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category Statista, https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/ (last visited June 01, 2024)
Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category [Graph], IAB Australia, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/