Leading occasions that prompt users to buy a new smartphone Japan 2023, by phone type

Published by Statista Research Department, May 7, 2024

According to a survey conducted in Japan in January 2023, for 55 percent of iPhone users the deterioration of the battery was an occasion for them to buy a new smartphone. While the share was somewhat lower among Android users, Android users had a higher share of respondents that bought a new smartphone because their old one broke down.

Most common occasions that prompt smartphone users to buy a new smartphone in Japan as of January 2023, by phone type

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Release date

March 2024

Region

Japan

Survey time period

January 2023

Number of respondents

5,931 respondents

Age group

15-79 years

Special properties

respondents were smartphone users

Method of interview

Online survey

Supplementary notes

Sample size of user groups:
iPhone: n=2,712
Android: n=3,058
Smartphones for older people: n=161

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