Number of people in Germany who bought prepared dog food 2019-2023
In 2023, around 7.3 million people in Germany had bought prepared dog food in the last 14 days. Numbers did not change noticeably during the timeline shown.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.