J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a global study among marketers published in September 2023, almost one-third (or 32 percent) of respondents reported including programmatic digital out-of-home (prDOOH) advertising in their media plans during the 18 months preceding the survey. Approximately 40 percent said they were likely to include it within the following 18 months.
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