Rakuten Insight survey conducted in Thailand in February 2023, about 70 percent of respondents aged 35 to 44 years stated that they made most of their purchases via Facebook in the last 12 months. Meanwhile, the younger Thais chose to buy their products through TikTok, as 63 percent of the respondents aged 16 to 24 stated.
According to a Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group
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Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. "Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. (2023). Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases during The Last 12 Months in Thailand as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight, Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group Statista, https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/ (last visited June 10, 2024)
Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/