Over half of Italian consumers want to see and touch grocery products before purchasing them. It is the main barrier to online grocery shopping, according to a 2023 survey. Nearly 40 percent of shoppers stated they simply prefer the shopping experience at the supermarket over e-commerce websites, while 37 percent of respondents acknowledged in-store grocery shopping as an established habit.
Main reasons consumers do not purchase groceries online in Italy in 2023
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Other statistics that may interest you Food shopping behavior in Italy
Price and expenditure
5
- Basic Statistic Consumption expenditure on food and beverages of Italian households 2014-2022
- Premium Statistic Food spending distribution in Italy H1 2023, by category
- Basic Statistic Monthly food expenditure among young Italian consumers 2021, by category
- Premium Statistic Italy: year-on-year change in spending on groceries by category 2023
- Basic Statistic Change in habits following food prices increase Italy 2023
Store selection
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- Premium Statistic Grocery shopping by store type in Italy 2024
- Premium Statistic Channel preferences for grocery purchases in Italy 2023
- Premium Statistic Criteria of choice when choosing a grocery store in Italy 2022
- Basic Statistic Factors that influence the selection of a grocery store for shopping in Italy in 2021
- Basic Statistic Consumers shopping for groceries in supermarkets and hypermarket by age in Italy 2023
- Basic Statistic Consumers shopping for groceries in discount stores by age in Italy 2023
Grocery brands
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- Premium Statistic Grocery shopping by store brand in Italy 2024
- Premium Statistic Grocery brand preferences when purchasing online vs. in store in Italy 2022
- Premium Statistic Brand awareness of grocery retailers in Italy 2022
- Premium Statistic Italy: preferred hypermarkets, supermarkets, & superettes by satisfaction index 2022
- Premium Statistic Italy: preferred discount stores for groceries by satisfaction index 2022
- Premium Statistic Penetration rate of leading discount stores Italy 2022
- Premium Statistic Consumers who bought name brand groceries by macro-region Italy 2023
- Premium Statistic Consumers who bought name brand groceries by age Italy 2023
Private labels
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- Premium Statistic Consumers who bought store brand or name brand groceries in Italy 2023
- Premium Statistic Consumers who bought store brand groceries by macro-region Italy 2023
- Premium Statistic Consumers who bought store brand groceries by age Italy 2023
- Premium Statistic Change in purchase frequency of private label groceries among consumers in Italy 2023
- Premium Statistic Factors when purchasing private label groceries among consumers in Italy 2023
- Premium Statistic Consumer preference for supermarket or discount store private labels in Italy 2023
- Premium Statistic Evolution of private label according to private label partner companies in Italy 2022
Online behavior
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- Premium Statistic Share of e-shoppers purchasing groceries online in Italy 2023
- Premium Statistic Share of consumers purchasing groceries online in Italy 2023, by type of platform
- Premium Statistic Online grocery & beverage shopping by store brand in Italy 2024
- Premium Statistic Groceries & beverages purchased online by category in Italy 2024
- Premium Statistic Distribution of online purchases of grocery products in Italy 2023, by frequency
- Premium Statistic Share of e-shoppers purchasing fresh food & beverages online in Italy 2023
- Premium Statistic Distribution of online purchases of fresh food and beverages in Italy 2023
- Premium Statistic Main purchase drivers of online grocery shopping in Italy 2023
Food choice
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- Premium Statistic Regularly consumed groceries in Italy 2024
- Premium Statistic Survey: food choices in Italy 2023, by category
- Premium Statistic Share of consumers of gluten-free products in Italy in 2023, by gender
- Premium Statistic Share of consumers of free-from products in Italy in 2023
- Premium Statistic Share of consumers of lactose-free products in Italy in 2023, by gender
Further Content: You might find this interesting as well
YouGov Italy. (February 16, 2023). Main reasons consumers do not purchase groceries online in Italy in 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. "Main reasons consumers do not purchase groceries online in Italy in 2023." Chart. February 16, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. (2023). Main reasons consumers do not purchase groceries online in Italy in 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. "Main Reasons Consumers Do Not Purchase Groceries Online in Italy in 2023." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy, Main reasons consumers do not purchase groceries online in Italy in 2023 Statista, https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/ (last visited June 10, 2024)
Main reasons consumers do not purchase groceries online in Italy in 2023 [Graph], YouGov Italy, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/