Online search interest in identity South Korea 2022, by keyword
Based on data collected by Google on search queries throughout 2022, South Korean Google search engine users seemed to search more for terms that challenge traditional norms and that focus more on self-identity. For example, "plus size" related online searches increased by over 110 percent, interest for office workers' education doubled, and web searches concerning work-life balance increased by over 40 percent in 2022.
