In a survey conducted across eight Asian countries in July 2022, almost half of all millennial respondents stated to listen to podcasts for at least one hour a day. Among baby boomers, the share of respondents listening to at least one hour of podcasts daily amounted to 37 percent.
Share of users listening to podcasts for at least one hour a day in Asia in 2022, by generation
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Telenor Group. (January 31, 2023). Share of users listening to podcasts for at least one hour a day in Asia in 2022, by generation [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1364205/asia-user-share-listening-to-one-hour-of-podcasts-daily-by-generation/
Telenor Group. "Share of users listening to podcasts for at least one hour a day in Asia in 2022, by generation." Chart. January 31, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1364205/asia-user-share-listening-to-one-hour-of-podcasts-daily-by-generation/
Telenor Group. (2023). Share of users listening to podcasts for at least one hour a day in Asia in 2022, by generation. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1364205/asia-user-share-listening-to-one-hour-of-podcasts-daily-by-generation/
Telenor Group. "Share of Users Listening to Podcasts for at Least One Hour a Day in Asia in 2022, by Generation." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1364205/asia-user-share-listening-to-one-hour-of-podcasts-daily-by-generation/
Telenor Group, Share of users listening to podcasts for at least one hour a day in Asia in 2022, by generation Statista, https://www.statista.com/statistics/1364205/asia-user-share-listening-to-one-hour-of-podcasts-daily-by-generation/ (last visited June 01, 2024)
Share of users listening to podcasts for at least one hour a day in Asia in 2022, by generation [Graph], Telenor Group, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1364205/asia-user-share-listening-to-one-hour-of-podcasts-daily-by-generation/