During a 2023 survey, 46 percent of responding marketers from the United States stated that Sales, order volume, or revenue were a key performance indicator (KPI) used in their organizations to measure their retail media network efforts. Advertising cost of sales (ACoS) and return on advertising spending (ROAS) were named the top KPI used for that purpose, both mentioned by 84 percent of respondents.
Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023
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Other statistics that may interest you Digital retail media advertising in the United States
Overview
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- Premium Statistic Digital retail media ad revenue in the U.S. 2022-2023
- Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
- Premium Statistic Retail share in digital ad spend & digital ad revenue in the U.S. 2020-2027
- Premium Statistic On-site vs. off-site retail media ad spend in the U.S. 2021-2025
- Premium Statistic Off-site retail media ad spend in the U.S. 2023-2027
- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Retailers reporting an uplift in revenue due to their investment in retail media 2023
Key players
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- Premium Statistic Revenue of retail media platforms worldwide 2022-2023
- Premium Statistic Retailers with highest ad revenues in the U.S. 2023
- Premium Statistic Leading retail media platforms in North America 2023
- Premium Statistic Targeting effectiveness of major RMNs in the U.S. 2023
- Premium Statistic Retail media networks with best data sharing capabilities in the U.S. 2023
- Premium Statistic Retail media networks with highest ROI in the U.S. 2023
Marketer insights
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- Premium Statistic Reasons for working with retail media networks in the U.S. 2022
- Premium Statistic Tactics falling into the definition of retail media according to U.S. marketers 2023
- Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
- Premium Statistic Top measurement attributes of RMNs in the U.S. 2023
- Premium Statistic Leading objective of retail media campaigns in the U.S. 2022
- Premium Statistic Goals of retail media campaigns in the U.S. 2022
- Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2022
- Premium Statistic Leading digital retail media ad formats in North America 2023
Consumer insights
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- Premium Statistic Main online platforms for product research in the U.S. 2023
- Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
- Premium Statistic Channels used for product research in the Americas 2023
- Basic Statistic Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
- Premium Statistic Leading groceries websites in the U.S. 2023, based on visit share
- Premium Statistic Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
- Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
- Premium Statistic Leading retail media ad types in the U.S. 2023
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Skai. (May 17, 2023). Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023 [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai. "Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023." Chart. May 17, 2023. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai. (2023). Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai. "Key Performance Indicators (Kpis) Used to Measure The Performance of Retail Media Network (Rmn) Advertising According to Marketers in North America as of April 2023." Statista, Statista Inc., 17 May 2023, https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai, Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023 Statista, https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/ (last visited June 11, 2024)
Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023 [Graph], Skai, May 17, 2023. [Online]. Available: https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/