X (formerly Twitter) ad reach rate APAC 2024, by country
As of January 2024, Singapore had the highest X (formerly Twitter) ad reach in the Asia-Pacific region, with ads on the platform having a reach rate of approximately 110 percent among the population aged 18 years and over. In China, where X is officially blocked, the company reported an ad reach rate of almost one percent, with around 10 million people reached.