Ensuring sustainable delivery is expensive for online retailers. However, a survey showed that roughly one in four European online shoppers would be willing to pay three euros more for eco-friendly shipping. Among the countries surveyed in 2021, 35 percent of digital buyers would do so in Italy, while only 16 percent of respondents would accept the eco-delivery extra charge in Poland or Finland.
Share of online shoppers willing to pay three euros extra for more eco-friendly delivery in Europe in 2021, by country
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PostNord. (November 12, 2021). Share of online shoppers willing to pay three euros extra for more eco-friendly delivery in Europe in 2021, by country [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
PostNord. "Share of online shoppers willing to pay three euros extra for more eco-friendly delivery in Europe in 2021, by country." Chart. November 12, 2021. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
PostNord. (2021). Share of online shoppers willing to pay three euros extra for more eco-friendly delivery in Europe in 2021, by country. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
PostNord. "Share of Online Shoppers Willing to Pay Three Euros Extra for More Eco-friendly Delivery in Europe in 2021, by Country." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
PostNord, Share of online shoppers willing to pay three euros extra for more eco-friendly delivery in Europe in 2021, by country Statista, https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/ (last visited June 01, 2024)
Share of online shoppers willing to pay three euros extra for more eco-friendly delivery in Europe in 2021, by country [Graph], PostNord, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/