Retail social commerce sales in China 2019-2024

Published by
Xin Ou,
Feb 27, 2024
China's social commerce market has proliferated in the past years. In 2021, the retail sales of social commerce in China are estimated to reach 351 billion U.S. dollars, representing a nearly 50 percent growth compared to the previous year. By 2024, the social commerce market is expected to surpass 500 billion U.S. dollars.

Retail sales value of social commerce and year-on-year sales growth in China from 2019 to 2024 (in billion U.S. dollars)

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Release date

July 2021

Region

China

Survey time period

2019 to 2024

Special properties

excluding Hong Kong

Supplementary notes

Figures include products or services ordered via social networks (such as Douyin, Kuaishou, WeChat, and others) regardless of the method of payment. Travel and event tickets, subscriptions, payments, food and drink services, gambling are excluded.

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