Online retail value of D2C market in Hong Kong FY 2016-FY 2026
In the financial year 2021, online retail sales value of direct-to-consumer (D2C) platforms in Hong Kong amounted to almost 16 billion Hong Kong dollars. The observed period had seen an explicitly upward trajectory of the online D2C retail market in Hong Kong and its sales value was estimated to surpass 29 billion Hong Kong dollars in the financial year 2026.