Rakuten Insight in May 2023, approximately 52 percent respondents in Singapore aged 25 to 34 years stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
According to a survey on social media influencers conducted by Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in Singapore as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group Statista, https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/ (last visited June 10, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/