Influencer following rate on social media in Hong Kong 2023, by gender
Rakuten Insight in May 2023, about 65 percent of female respondents had followed at least one influencer on social media, a bit higher than their male counterparts. The survey also found that female consumers were more prompted to purchase the products endorsed by the influencer than male consumers.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by