Penetration rate of digital music platform paying users in China 2013-2020

Penetration rate of paying users of digital music platforms in China from 2013 to 2018 with estimates until 2020

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Release date

July 2019

Region

China

Survey time period

2013 to 2018

Supplementary notes

*Estimate.

Paid users referred to any users who had spent any money on digital music platforms in the corresponding year, regardless the amount of money and times. The penetration rate was the number of paying users divided by the total users of digital music platforms.

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