Tiffany & Co. brand profile in the United States 2024
When it comes to jewelry owners, brand awareness of Tiffany & Co. is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tiffany & Co. in the United States?
In total, 52% of U.S. jewelry owners say they like Tiffany & Co.. However, in actuality, among the 87% of U.S. respondents who know Tiffany & Co., 60% of people like the brand.
What is the usage share of Tiffany & Co. in the United States?
All in all, 31% of jewelry owners in the United States own Tiffany & Co.. That means, of the 87% who know the brand, 36% own them.
How loyal are the owners of Tiffany & Co.?
Around 23% of jewelry owners in the United States say they are likely to purchase Tiffany & Co. again. Set in relation to the 31% usage share of the brand, this means that 74% of their owners show loyalty to the brand.
What's the buzz around Tiffany & Co. in the United States?
In March 2024, about 25% of U.S. jewelry owners had heard about Tiffany & Co. in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Tiffany & Co. in the United States.