Expedia brand profile in the United States 2023
When it comes to travel portal users, brand awareness of Expedia is at 85 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Expedia in the United States?
In total, 51 percent of U.S. travel portal users say they like Expedia.
What is the usage share of Expedia in the United States?
All in all, 43 percent of travel portal users in the United States use Expedia.
How loyal are the users of Expedia?
Around 36 percent of travel portal users in the United States say they are likely to use Expedia again. Set in relation to the 43% usage share of the brand, this means that 84 percent of their users show loyalty to the brand.
What's the buzz around Expedia in the United States?
In June 2023, about 40 percent of U.S. travel portal users had heard about Expedia in the media, on social media, or in advertising over the past three months.